Videos are great to engage with your audience and offer a glimpse into your work. Our top tips will help you to plan, create and share amazing video content.
- When deciding on your video topic be honest about whether or not people outside your organisation would find it interesting. As a general rule, focus on people – the people who work or volunteer for you and the people you help – rather than your organisation.
- Before you start filming sit down and think about what you want from the video. Use Technology Trust’s PAMS ARM acronym to guide your planning:
- Keep it simple. Don’t try to cover too much in your video and don’t try to recreate high-budget looks on a shoestring. Instead use simple approaches which speak directly to the viewer like hand written signs.
- Make the call to action clear and immediately actionable. Use call to action overlays to let people know exactly what they should do next.
- Don’t focus on going viral or racking up views, focus on outcomes. Look back at what response you wanted people to have to the video. Can you measure this?
- Share everywhere. Upload your video to YouTube, embed it on your website and remember to share it on social media.
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