#Page updated 15 October 2018 Please note these instructions only apply to the Age UK web address eg www.ageuk.org.uk/anytown. If your site has a bespoke address eg www.ageukanytown.co.uk then this is...
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How to write for the web
You may have read lots of advice on how to write good copy for your website. Here’s your definitive guide to writing for the web. Here you’ll find out: Basic principles for writing for the web Con...
Information and advice section: best practice
Brand partners across the country offer information and advice services to older people and their families and friends. As this is such a vital part of the service partners offer, we have written some...
Tips for writing effective calls to action
You could write the most effective, emotional, efficient copy for your printed marketing material, and it wouldn’t amount to anything if a call to action wasn’t clearly defined.
Using your browser to preview responsive content
Responsive content automatically resizes to fit the screen it’s being viewed on. This means that on mobile and tablet devices the layout of the page can be a little different.
Creating a content calendar
Creating a content calendar can help you plan your digital communications in advance, allowing you to maintain a consistent presence, particularly on social media. Used alongside an application like H...
Creating a strong ‘About Us’ page
Your ‘About Us’ page is one of the most important on your website. People come to it because they’re interested in learning more about who you are and what you do. Here’s how to make t...
Creating Engaging Fundraising Pages
Forty-seven per cent of local Age UKs have fundraising pages, encouraging visitors to sign up for a challenge or arrange an event to raise money for their local community. Find out what kind of conten...
Copying and pasting from Word – why not?
Word Processors like Microsoft Word are really useful when you’re creating content for your website, but why shouldn’t you copy and paste from Word into Episerver?