The Big Knit 2018 content pack is here! For this campaign you have a news story, and then you can choose which element to put on your homepage. All the instructions are available here.
Campaign starts: 1 October 2018
Campaign ends: 31 July 2019
News article page
Instructions
Please create a news article page with a title of The Big Knit 2018, and save it. The URL will become the-big-knit-2018 in the usual way. If you aren’t sure how to do this, see our instructions on creating a news article (PDF).
Information for search engines:
Page name for Google etc: Age UK [YOUR TOWN] | Get knitting for the Big Knit 2018
Page description for Google etc: Raise money for Age UK [YOUR TOWN] by getting involved with Age UK and innocent’s Big Knit campaign 2018. You can make a difference by knitting some mini hats to help us keep older people warm and well in winter.
Page keywords for Google etc: Age UK [YOUR TOWN], big knit, innocent, smoothies, knitters, knitting, patterns, designs, fundraising, campaign, woolly hats, older people, winter, news, campaigns,
Article text
The article text is already available for you in your GLOBAL folder GLOBAL/campaigns/big-knit-2018 folder. You may want to create a folder called Campaigns if you haven’t already, under this create a sub folder called the big knit but you will need again to copy and paste the blocks into your own folders and amend with your local Age UK details where necessary.
The GLOBAL text block we have provided In the blocks folder GLOBAL/campaigns/big-knit-2018:
Big Knit 2018 article
The GLOBAL image we have provided In the media folder GLOBAL/campaigns/big-knit-2018:
big-knit-news-page-image-720×343.jpg
Then drag the copied text block from your local folders into the news article page. Go through the content to make eveythiing is amended all links are working and change any references to Age UK Anytown to your own local Age UK.
If you aren’t sure how to drag and drop blocks, please see the video on dragging and dropping blocks.
Here is an example of how your news story content should look.
Homepage hero block
Content
The content is already generated for you in a GLOBAL block but you must copy and paste the block into your own folders and update it with the correct links/ information about your local Age UK.
Instructions
You will find the block in your GLOBAL/campaigns/big-knit-2018 folder, it’s named Big Knit 2018 HP Hero
Please copy and paste the block into your own folders into your own block folders, drag onto your homepage, make the relevant changes and amend the ‘Call to action’ link to go to your news article.
If you aren’t sure how to do this, please see page 8 of instructions for using blocks (PDF) or the video on how to drag and drop blocks.
Homepage 3 purple boxes block
Content
Title text: The Big Knit is back!
Body: So grab your needles and your brightest yarn and get knitting for Age UK <name>, to help us be there for older people who have no one else to turn to.
Call to action: Find out more
Call to action link: Link to the Big Knit news article.
Image for 3 purple blocks in media folder GLOBAL/campaigns/big-knit-2018:
big-knit-promos-467×222.jpg
Instructions
If you are not sure how to amend these blocks, please see page 13 of the guide on different block types (PDF).
Homepage 4 featured posts block
Content
Title text: The Big Knit is back!
Body: Grab your needles and your brightest yarn and get knitting for Age UK <name>.
Call to action: Find out more
Call to action link: Link to the Big Knit news article.
Image for 4 featured posts blocks in media folder GLOBAL/campaigns/big-knit-2018:
big-knit-promos-467×222.jpg
Instructions
If you are not sure how to amend these blocks, please see page 11 of the guide on different block types (PDF).