In December 2016 the Network content team reviewed all partner websites to see if they were meeting a minimum web standard. Here are the results of that audit.
- What did the team review?
- The overall results
- Other interesting findings
- How did you do?
1. What did the team review?
The team looked at every website to see whether they are:
- Providing a good navigation
- Ensuring the key information on the homepage is up to date
- Offering a good online donation process
- Using the CMS’s advanced feature to bring content to life
- Providing a device-responsive website
- Using Google Analytics to monitor performance and drive improvement
- Making the most of social media.
Some of these elements are weighted higher than others for the scoring in the audit because they have greater influence over the user’s experience.
Partners were given an overall score and then were put into one of three bands:
- Working towards a minimum web standard
- Working at the minimum web standard
- Working beyond the minimum web standard
2. The overall results
- 31% of partners are working towards a minimum web standard
- 60% of partners are working at a minimum web standard
- 8% of partners are working beyond a minimum web standard
We have seen a definite improvement since the audit in December 2015. Here is a comparison:
3. Other interesting findings
90% of partners are now working beyond the minimum standard of mobile responsiveness compared to 8% in 2015.
79% o
f partners have functional online donations (up from 62% in 2015).
80% of partners use Facebook, and 75% use Twitter.
4. How did you do?
Each partner will get an individual report on how they scored on each area of the audit plus observations from the Network content team. Ask your CEO for the report.