Google My Business is a free tool that allows you to make sure that your business information is accurate for users who search for you. It allows you to control how you appear on Google Search and Goo...

If you have lost the account details for Google Analytics, or want to be added as a user, this page tells you how. Recover a Google Analytics account Add a user to a Google Analytics account Other res...

If you decide to use paid online advertising, campaign tracking is a good way of finding out how effective your adverts have been. Creating a tracking URL How to track your URL Other resources you may...

Google analytics is a free tool to help you find out more about how many people visit your website, what they do when they get there, and what type of people they are. Getting started Our training cou...

The visitor journey is the route that each visitor takes through your site. It begins at the ‘entry page’ (the first page that a visitor comes to – this will usually be the homepage) and can tak...

If you understand who is using your website, you can ensure that your content is relevant. Google Analytics is a free web stats tool that can help you find out more about your website users. If you’...